Quality Investing centers around the idea of investing in companies displaying superior business characteristics. While some characteristics may be financially driven such as the strength of the balance sheet, others might lean more qualitative such as management capabilities.
Although somewhat simplistic in its definition, in practice it is difficult to pin down. Accounting idiosyncrasies, market sentiment, unknown future economic headwinds, etc. all serve to make this anything but a simple endeavor. But, due to this, it is an approach that is not possible to automate and it remains a persistent area of the market where one can identify superior returns.
Additionally, we add a key tenant from Value Investing and look to invest in Quality businesses at prices below what we believe the intrinsic value to be. In short, we want highly attractive businesses at a great price.